This has been an incredible week. I spent a few days sending messages to everyone I knew to let them know that Noah St. John and I would be appearing on Hallmark Channel’s Home and Family Show. Noah was doing the same thing – letting his list know that we would be on the air. We appeared together and Noah did a fabulous presentation. Then he made the most of the appearance with a follow up blast. Talk about an opportunity to learn so much just by observing Noah and his team in action!
Toward the end of the week, I received a series of congratulations. The one that surprised me the most was when someone told me someone they hadn’t heard the title of my book and did not have any idea of what it was about. (I don’t know why it surprised me. Advertisers tell us that your message has to be seen multiple times before people notice it.)
So I posted the following message in response:
“If it wasn’t a true story, Rainbows Over Ruins would be a fairy tale. I can’t tell you all about it in a post like this, but I can tell you that it happened to me and is the subject of my book Rainbows Over Ruins. That’s why I appeared on The Hallmark Channel’s Home and Family with author Noah St. John.
After the show we talked a little bit more… https://www.facebook.com/photo.php?v=679559178790919&set=vb.344485392298301&type=2&theater “
I didn’t get to say very much there because posts have space limitations. What I wanted to share was my slightly edited version of what Noah sent out to his list:
Imagine you rebuild after a landslide. Imagine it inspires you to help others turn crises into opportunities.
Imagine that you’ve spent tens of thousands of dollars on training programs and business opportunities to move in that direction. But all it has done is dig you deeper in debt. Imagine you are completely dependent on your spouse for everything, including basic necessities like groceries, clothes, and utilities.
Now imagine you hear an author speak on an interview and what this author says has such a profound effect on you that you decide to try what he’s suggesting.
You start to use his technique and it starts to work and things start to get better
And your life starts to turn around and you get offered your dream job
And publish your first book and start bringing in a six-figure income.
Sound like a fairy tale?
It happened to me and is the subject of my book Rainbows Over Ruins.
Yep, that’s why I appeared on The Hallmark Channel’s Emmy-nominated talk show Home and Family with author Noah St. John.
As one of the show producers, we discussed how I used his method to go from $60,000 in debt to a six-figure income…
If it wasn’t a true story, Rainbows Over Ruins would be a fairy tale. After the show we talked a little bit more…
(What I also wanted was someone to write copy like this to help me grab attention the way Noah did.)
So in case you haven’t heard, in Rainbows Over Ruins, I share the creative thought process that has made such a difference for me. I want other people to be able to use it as well. Noah St. John wrote The Book of Afformations and created The Power Habits System, explaining the techniques he discovered that became the “secret sauce” that moved me forward. I utilize his techniques in my book and in my creative work with others.
I’ve learned a valuable lesson this week. People are so busy that it’s important to keep telling them the name of my book, what it’s about and where they can find it. The challenge is to make sure they gain something from the conversation when telling them.
To Your Success,